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Editing order for  Review Edits

Clairol Natural Instincts Hair Color Non Ratings & Reviews

4.1 out of 5 star rating
21097 reviews
5 Star reviews with 52 percentage
4 Star reviews with 26 percentage
3 Star reviews with 11 percentage
2 Star reviews with 4 percentage
1 Star reviews with 6 percentage

Customer photos & videos

All reviews

21097 reviews

Too Dark!

1 month ago
1 out of 5 star, graphic
Verified purchase

I dyed my light brown hair with this and it went jet black instead of dark brown. Two months in

Reviewed at Clairol - BVFrom Australia
submitted by O

Easy to apply and cover grays!

1 month ago
5 out of 5 star, graphic
Verified purchase

Perfect color! I wanted a dark brown close to my natural hair color and this was spot on! Not too

Reviewed at Clairol - BVFrom Miami, FL
submitted by M

"Dark Brown" is BLACK!!!

1 month ago
1 out of 5 star, graphic
Verified purchase

Turned my hair black -- it's terrible. So disappointed, wish I'd read these reviews first.

Reviewed at Clairol - BVFrom Texas
submitted by T

Perfect I love the product

1 month ago
5 out of 5 star, graphic
Verified purchase

Suits me and color needs for covering grey into my very dark black brown hair. My hair holds

Reviewed at Clairol - BVFrom undisclosed
submitted by P

New formula does not cover greys

1 month ago
1 out of 5 star, graphic
Verified purchase

Have been using this colour for mmany years to cover my greys. This time it has not covered at

Reviewed at Clairol - BVFrom undisclosed
submitted by S

Excellent results!

1 month ago
5 out of 5 star, graphic
Verified purchase

This is my second box and I am so happy with the results. I left it in for around 25 minutes this

Reviewed at Clairol - BVFrom undisclosed
submitted by T

New formula is shocking

1 month ago
1 out of 5 star, graphic
Verified purchase

Have used this for two years and the change in formula has absolutely ruined the product. Doesn't

Reviewed at Clairol - BVFrom undisclosed
submitted by P

Misleading Results

1 month ago
2 out of 5 star, graphic
Verified purchase

I bought this in the color copper sunset because typically I use Clairol's Textures & Tones to dye

Reviewed at Clairol - BVFrom undisclosed
submitted by C

Great product but pick a lighter shade

2 months ago
5 out of 5 star, graphic
Verified purchase

I have been using this color for a few years. I just decided to but caramel brown and try it out

Reviewed at Clairol - BVFrom undisclosed
submitted by YG

Lovely colour

2 months ago
5 out of 5 star, graphic
Verified purchase

I have used this colour since it was introduced and love it. I get many compliments which is

Reviewed at Clairol - BVFrom undisclosed
submitted by M