Shop the questions in this guide
Our AI shopping assistant helps you search for groceries, plan meals and build a cart in everyday words instead of product names. You'll find it in three places: the search bar in the Safeway app, safeway.com/assistant and ChatGPT.
Each version works a little differently: a quick product search in the app, full meal and list planning on Safeway.com, or cart building inside ChatGPT.
Where to Find Our AI Assistant
Here's where to find each version and what it does.
Where | How to open it | What it does |
|---|---|---|
Safeway app | Type a question in the search bar of the Safeway Deals & Delivery app | Ask AI suggests products from everyday-language questions |
Safeway.com | Go to safeway.com/assistant and sign in | Meal plans, list matching, reorders, recipe imports |
ChatGPT | Plugins, search "Safeway", sign in, then type @Safeway | Builds a cart you check out on Safeway.com |
What the Assistant Can Do
Sign in at safeway.com/assistant and it can help you:
Reorder favorites: Add the items you buy often back to your cart.
Plan weekly meals: Build a weekly meal plan with one shopping list that merges repeating ingredients.
Match a grocery list: Type or upload a list to find matching Safeway products.
Use what is at home: Get recipe ideas from ingredients you already have, to help cut food waste.
Import recipes: Share a recipe or a photo of one to send the ingredients to your cart.
Shop for occasions: Get product suggestions for events and holidays.
Adjust as you chat: Refine suggestions in a back-and-forth chat about dietary preferences and how many people you are feeding.
How to Use It
In the Safeway App
Open the Safeway Deals & Delivery app and type a question into the search bar. Skip the exact product name and ask in everyday words. Ask AI suggests products that match.
On Safeway.com
Go to safeway.com/assistant and sign in to your Safeway account to start chatting. It's built for back-and-forth meal planning, list building and recipe imports.
In ChatGPT
You can also shop Safeway from inside ChatGPT. Our plugin is built for meal planning, list building, product discovery, reordering and finding savings.
Open Plugins. Open ChatGPT and click Plugins in the sidebar.
Search for Safeway. Type "Safeway" into the plugin search bar.
Connect your account. Sign in to your Safeway account to link the plugin.
Tag the assistant. Type @Safeway in a chat with a plain-language request to build a cart.
Review, compare, change or remove items in ChatGPT, then check out on Safeway.com.
Questions to Try
Here are five questions to start with, and the kinds of products each one brings up.
“What do I need for taco night for six?”
This prompt pulls together the main staples for assembling tacos, including taco shells, soft flour tortillas, taco seasoning, salsa and shredded Mexican-style cheese. Matching options you can add to your cart include Old El Paso Taco Shells, Mission Super Soft Flour Tortillas, Signature SELECT Taco Seasoning Mix, Signature SELECT Southwest Medium Salsa and Lucerne Finely Shredded Mexican Style 4 Cheese Blend.
Ingredients Limed Corn Flour, Palm Oil, Salt, Folic Acid.
Ingredients Enriched Bleached Flour (Flour, Niacin, Reduced Iron, Thavine Mononitrate, Riboflavin, Folic Acid), Water, Vegetable Shortening (Interesterified And Hydrogenated Soybean Oils), Contains 2% Or Less Of: Salt, Sugar, Baking Soda, Sodium Acid Pyrophosphate, Distilled Monoglycerides, Enzymes, Fumaric Acid, And Calcium Propionate And Sorbic Acid (To Maintain Freshness).
Ingredients Spices (Including Chili Peppers and Paprika), Onion, Salt, Sugar, Garlic, Potato Starch & Citric Acid.
Ingredients Tomato Puree (Water, Tomato Paste), Diced Tomatoes in Juice (Tomatoes, Tomato Juice, Citric Acid, Calcium Chloride), Jalapeno Peppers, Green Chilies (Green Chilies, Citric Acid), Bell Peppers, Corn, Dehydrated Onions, Black Beans (Black Beans, Sugar, Calcium Chloride), Sugar, Salt, Vinegar, Garlic, Cilantro, Spices, Natural Flavor.
Ingredients Monterey Jack Cheese (Cultured Pasteurized Milk, Salt, Enzymes [Microbial]), Cheddar Cheese (Cultured Pasteurized Milk, Salt, Enzymes [Microbial], Annatto [Color]), Asadero Cheese (Cultured Pasteurized Milk, Salt, Enzymes [Microbial]), Queso Quesadilla Cheese (Cultured Pasteurized Milk, Salt, Enzymes [Microbial]), Anti-Caking Blend (Potato Starch, Tapioca Starch, Natamycin [Mold Inhibitor]).
“Show me gluten-free pasta”
Ask for gluten-free pasta and look for options like Barilla Gluten Free Spaghetti, Banza Chickpea Penne and O Organics Vegan Mac Cheddar Style Gluten Free. Because AI suggestions can be wrong, always check the package label for a gluten-free claim and read the ingredient list before you buy.
Ingredients Rice Flour, Corn Flour, Mono and Diglycerides.
Ingredients Chickpeas, Pea Starch, Tapioca, Xanthan Gum.
Ingredients Organic Corn Flour, Organic Rice Flour (Organic Brown Rice Flour, Organic White Rice Flour), Organic Quinoa Flour, Organic Palm Oil Powder (Organic Palm Oil, Organic Rice Syrup Solids, Organic Pea Protein, Tocopherols, Organic Rosemary Extract), Sea Salt, Organic Corn Starch, Organic Rice Syrup Solids, Organic Natural Flavors, Lactic Acid Powder, Contains 2% or Less of: Sunflower Lecithin, Organic Annatto Extract.
“What do I need for homemade pizza?”
This question covers the basics for making pizza at home, whether you use ready-made dough or make your own with 00 flour. You can stock your cart with Signature SELECT Artisan Style Pizza Dough, Signature SELECT 00 Pizza Flour, Signature SELECT Pizza Sauce, Lucerne shredded mozzarella and Hormel Pepperoni.
Ingredients Enriched Bleached, Wheat Flour (Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Salt, Soybean Oil, Yeast.
Ingredients Wheat Flour.
Ingredients Tomato Puree (Water, Tomato Paste), Diced Tomatoes in Juice (Tomatoes, Tomato Juice, Calcium Chloride, Citric Acid), Parmesan Cheese (Pasteurized Part Skim Milk, Cultures, Salt, Enzymes, Rennet), Romano Cheese (Pasteurized Milk, Cultures, Salt, Enzymes, Rennet), Spices, Salt, Extra Virgin Olive Oil, Garlic, Sugar, Dehydrated Onion.
Ingredients Low-Moisture Part-Skim Mozzarella Cheese (Cultured Pasteurized Part-Skim Milk, Salt, Enzymes [Microbial]), Anticaking Blend (Potato Starch, Tapioca Starch, Natamycin [Mold Inhibitor]).
Ingredients BHA, BHT WITH CITRIC ACID ADDED TO HELP PROTECT FLAVOR. Pork, Beef, Salt, Contains 2% or less of Water, Dextrose, Spices, Lactic Acid Starter Culture, Oleoresin of Paprika, Garlic Powder, Sodium Nitrite, BHA, BHT, Citric Acid.
“Which olive oil should I cook with?”
Ask for a cooking oil and the assistant brings up a range of extra virgin olive oils to browse, including bottles from Signature SELECT, Bertolli, California Olive Ranch and Colavita.
Ingredients Extra Virgin Olive Oil.
Ingredients Extra Virgin Olive Oil.
Ingredients Extra Virgin Olive Oil.
Ingredients Extra Virgin Olive Oil
“What’s the difference between cage-free and pasture-raised eggs?”
For a comparison question like this, the assistant can explain that cage-free hens are not kept in cages, while pasture-raised hens also get time outdoors on pasture. From there, you can compare cartons such as Lucerne Cage Free, Open Nature Cage Free Brown, Vital Farms Pasture-Raised and Pete & Gerry's Organic Free Range eggs.
Ingredients Eggs.
Ingredients Eggs
Finding an Aisle in the Store
To see what aisle something is in, use Store Mode in the Safeway Deals & Delivery app. It shows aisle locations, lets you clip coupons while you shop and lets you scan items to check prices and deals.
Tips for Better Answers
Be specific: Name the meal, recipe, event or holiday you are shopping for so the assistant can narrow down matching products.
Say how many people: Tell the assistant how many people you are feeding so it can adjust your meal plan and shopping list.
Mention diets and allergies up front: Share dietary preferences early in the conversation so the assistant can adjust its suggestions as you chat back and forth.
Check labels before you buy: AI suggestions can be wrong and the assistant does not give medical advice, so always read product labels for allergens and ingredients.
FAQ
What is Safeway's AI assistant?
It's our AI shopping assistant. It helps you find groceries, plan meals and build a cart in everyday words, in the Safeway app, at safeway.com/assistant and through our plugin in ChatGPT.
Do I need a Safeway account to use it?
Yes. Safeway.com/assistant asks you to sign in to your Safeway account first, and so does our ChatGPT plugin. In the Safeway Deals & Delivery app, Ask AI is right in the search bar.
How do I use Safeway in ChatGPT?
Open ChatGPT, click Plugins in the sidebar, search "Safeway" and sign in to your Safeway account to connect it. Then type @Safeway in a chat to build a cart from a plain-language request, review or change your items, and check out on Safeway.com.
Can it find which aisle something is in?
In the store, you can use Store Mode in the Safeway Deals & Delivery app to see product aisle locations, clip coupons and scan items to check prices and deals.
Can it plan meals and build a shopping list?
Yes. The assistant at safeway.com/assistant builds a weekly meal plan and one shopping list that combines repeating ingredients. It can also match products to a grocery list you type or upload, import recipes or recipe photos into your cart and suggest recipes from what you already have at home. Our ChatGPT plugin is built for meal planning and list building too.
Can I trust it with food allergies?
Our assistant can adjust to dietary preferences as you talk back and forth, but AI suggestions can be wrong and the assistant does not give medical advice. Always read product labels yourself to check for allergens and ingredients.