# AI Shopping Assistant Now Available in Safeway App

Source: https://www.safeway.com/shopping-guides/services-and-information/safeway/ai-shopping-assistant-now-available-in-safeway-app-mt2fp3
Updated: 2026-01-20

Our AI shopping assistant helps you search for groceries, plan meals and build a cart in everyday words instead of product names. You'll find it in three places: the search bar in the Safeway app, safeway.com/assistant and ChatGPT.

Each version works a little differently: a quick product search in the app, full meal and list planning on Safeway.com, or cart building inside ChatGPT.

## Where to Find Our AI Assistant

Here's where to find each version and what it does.

| Where | How to open it | What it does |
| --- | --- | --- |
| Safeway app | Type a question in the search bar of the Safeway Deals & Delivery app | Ask AI suggests products from everyday-language questions |
| Safeway.com | Go to safeway.com/assistant and sign in | Meal plans, list matching, reorders, recipe imports |
| ChatGPT | Plugins, search "Safeway", sign in, then type @Safeway | Builds a cart you check out on Safeway.com |

## What the Assistant Can Do

![a man is carrying a shopping basket full of groceries in a grocery store](https://media.paperstarship.com.au/api/public/assets/file/275e42ed-0bfa-462f-aa8a-dd289175f06e/b0d0e5e1-7d96-4ce7-85a8-5b10b9e9b2c2.jpg)

Sign in at safeway.com/assistant and it can help you:

- **Reorder favorites:** Add the items you buy often back to your cart.
- **Plan weekly meals:** Build a weekly meal plan with one shopping list that merges repeating ingredients.
- **Match a grocery list:** Type or upload a list to find matching Safeway products.
- **Use what is at home:** Get recipe ideas from ingredients you already have, to help cut food waste.
- **Import recipes:** Share a recipe or a photo of one to send the ingredients to your cart.
- **Shop for occasions:** Get product suggestions for events and holidays.
- **Adjust as you chat:** Refine suggestions in a back-and-forth chat about dietary preferences and how many people you are feeding.

## How to Use It

### In the Safeway App

Open the Safeway Deals & Delivery app and type a question into the search bar. Skip the exact product name and ask in everyday words. Ask AI suggests products that match.

### On Safeway.com

Go to [safeway.com/assistant](https://www.safeway.com/assistant) and sign in to your Safeway account to start chatting. It's built for back-and-forth meal planning, list building and recipe imports.

### In ChatGPT

You can also shop Safeway from inside ChatGPT. Our plugin is built for meal planning, list building, product discovery, reordering and finding savings.

1. **Open Plugins.** Open ChatGPT and click Plugins in the sidebar.
2. **Search for Safeway.** Type "Safeway" into the plugin search bar.
3. **Connect your account.** Sign in to your Safeway account to link the plugin.
4. **Tag the assistant.** Type @Safeway in a chat with a plain-language request to build a cart.

Review, compare, change or remove items in ChatGPT, then check out on Safeway.com.

## Questions to Try

Here are five questions to start with, and the kinds of products each one brings up.

### “What do I need for taco night for six?”

This prompt pulls together the main staples for assembling tacos, including taco shells, soft flour tortillas, taco seasoning, salsa and shredded Mexican-style cheese. Matching options you can add to your cart include Old El Paso Taco Shells, Mission Super Soft Flour Tortillas, Signature SELECT Taco Seasoning Mix, Signature SELECT Southwest Medium Salsa and Lucerne Finely Shredded Mexican Style 4 Cheese Blend.

[**Old El Paso Taco Shells Crunchy Box 12 Count - 4.6 Oz**](https://www.safeway.com/shop/pd/old-el-paso-taco-shells-crunchy-box-12-ct-4-6-oz/127100104)

[**Mission Super Soft Flour Tortillas Soft Taco Size - 10 Count**](https://www.safeway.com/shop/pd/mission-super-soft-flour-tortillas-soft-taco-size-10-ct/127101868)

[**Signature SELECT Taco Seasoning Mix**](https://www.safeway.com/shop/product-details.960298453.html)

[**Signature SELECT Southwest Medium Salsa Jar - 16 Oz**](https://www.safeway.com/shop/pd/signature-select-southwest-medium-salsa-jar-16-oz/960046165)

[**Lucerne Cheese Finely Shredded Mexican Style 4 Cheese Blend**](https://www.safeway.com/shop/product-details.137050358.html)


### “Show me gluten-free pasta”

Ask for gluten-free pasta and look for options like Barilla Gluten Free Spaghetti, Banza Chickpea Penne and O Organics Vegan Mac Cheddar Style Gluten Free. Because AI suggestions can be wrong, always check the package label for a gluten-free claim and read the ingredient list before you buy.

[**Barilla Gluten Free Spaghetti Pasta - 12 Oz**](https://www.safeway.com/shop/pd/barilla-gluten-free-spaghetti-pasta-12-oz/960096321)

[**Banza Pasta Chickpea Penne - 8 Oz**](https://www.safeway.com/shop/pd/banza-pasta-chickpea-penne-8-oz/960152957)

[**O Organics Vegan Mac Cheddar Style Gluten Free**](https://www.safeway.com/shop/product-details.960569949.html)


### “What do I need for homemade pizza?”

This question covers the basics for making pizza at home, whether you use ready-made dough or make your own with 00 flour. You can stock your cart with Signature SELECT Artisan Style Pizza Dough, Signature SELECT 00 Pizza Flour, Signature SELECT Pizza Sauce, Lucerne shredded mozzarella and Hormel Pepperoni.

[**Signature SELECT 15 Ounce Artisan Style Pizza Dough**](https://www.safeway.com/shop/product-details.970860494.html)

[**Signature SELECT 00 Pizza Flour 48 Ounce**](https://www.safeway.com/shop/product-details.970537709.html)

[**Signature SELECT Pizza Sauce In Jar**](https://www.safeway.com/shop/product-details.960040773.html)

[**Lucerne Cheese Shredded Low-Moisture Part-Skim Mozzarella**](https://www.safeway.com/shop/product-details.237050733.html)

[**Hormel Pepperoni Original - 3.5 Oz**](https://www.safeway.com/shop/pd/hormel-pepperoni-original-3-5-oz/188580080)


### “Which olive oil should I cook with?”

Ask for a cooking oil and the assistant brings up a range of extra virgin olive oils to browse, including bottles from Signature SELECT, Bertolli, California Olive Ranch and Colavita.

[**Signature SELECT Olive Oil Extra Virgin - 101.4 FZ**](https://www.safeway.com/shop/product-details.970103860.html)

[**Bertolli Olive Oil Extra Virgin - 16.9 Fl. Oz.**](https://www.safeway.com/shop/product-details.115200005.html)

[**California Olive Ranch Global Blend Extra Virgin Olive Oil - 16.9 Fl. Oz.**](https://www.safeway.com/shop/product-details.960046489.html)

[**Colavita Olive Oil Extra Virgin - 17 Fl. Oz.**](https://www.safeway.com/shop/product-details.115200075.html)


### “What’s the difference between cage-free and pasture-raised eggs?”

For a comparison question like this, the assistant can explain that cage-free hens are not kept in cages, while pasture-raised hens also get time outdoors on pasture. From there, you can compare cartons such as Lucerne Cage Free, Open Nature Cage Free Brown, Vital Farms Pasture-Raised and Pete & Gerry's Organic Free Range eggs.

[**Lucerne Farms Eggs Large Cage Free**](https://www.safeway.com/shop/product-details.960273951.html)

[**Open Nature Eggs Cage Free Large Grade A Brown**](https://www.safeway.com/shop/product-details.960079385.html)

[**Vital Farms Pasture-Raised Eggs - Large**](https://www.safeway.com/shop/product-details.960559633.html)

[**Pete & Gerrys Organic Eggs Free Range Large**](https://www.safeway.com/shop/product-details.960106661.html)


## Finding an Aisle in the Store

To see what aisle something is in, use Store Mode in the Safeway Deals & Delivery app. It shows aisle locations, lets you clip coupons while you shop and lets you scan items to check prices and deals.

## Tips for Better Answers

- **Be specific:** Name the meal, recipe, event or holiday you are shopping for so the assistant can narrow down matching products.
- **Say how many people:** Tell the assistant how many people you are feeding so it can adjust your meal plan and shopping list.
- **Mention diets and allergies up front:** Share dietary preferences early in the conversation so the assistant can adjust its suggestions as you chat back and forth.
- **Check labels before you buy:** AI suggestions can be wrong and the assistant does not give medical advice, so always read product labels for allergens and ingredients.

## FAQ

### What is Safeway's AI assistant?

It's our AI shopping assistant. It helps you find groceries, plan meals and build a cart in everyday words, in the Safeway app, at safeway.com/assistant and through our plugin in ChatGPT.

### Do I need a Safeway account to use it?

Yes. Safeway.com/assistant asks you to sign in to your Safeway account first, and so does our ChatGPT plugin. In the Safeway Deals & Delivery app, Ask AI is right in the search bar.

### How do I use Safeway in ChatGPT?

Open ChatGPT, click Plugins in the sidebar, search "Safeway" and sign in to your Safeway account to connect it. Then type @Safeway in a chat to build a cart from a plain-language request, review or change your items, and check out on Safeway.com.

### Can it find which aisle something is in?

In the store, you can use Store Mode in the Safeway Deals & Delivery app to see product aisle locations, clip coupons and scan items to check prices and deals.

### Can it plan meals and build a shopping list?

Yes. The assistant at safeway.com/assistant builds a weekly meal plan and one shopping list that combines repeating ingredients. It can also match products to a grocery list you type or upload, import recipes or recipe photos into your cart and suggest recipes from what you already have at home. Our ChatGPT plugin is built for meal planning and list building too.

### Can I trust it with food allergies?

Our assistant can adjust to dietary preferences as you talk back and forth, but AI suggestions can be wrong and the assistant does not give medical advice. Always read product labels yourself to check for allergens and ingredients.