Stretch me. I bounce back! Holds like new every time. Goody's innovative Ouchless Forever Elastic is reinforced with a 16-strand inner core that always retains its original shape and bounces back after each use. 3x longer life. Damage-free wear. goody.com. Facebook: Instagram: Look good, (hashtag)feelgoody, (at)goodyhair. We would love to hear from you. Product of Taiwan, finished in China.