3x longer life. Holds like new every time. Goody's innovative Ouchless Forever elastic is reinforced with a 16-strand inner core that always retain its original shape and bounces back after each use. Holds like new everytime. 3x longer life. Damage-free wear. goody.com. Facebook. Instagram. Look good, (hashtag)FeelGoody. (at)goodyhair & goody.com. We would love to hear from you. Product of Taiwan, finished in China.