Packaging Design

Professional, strategically designed packaging that works hand-in-hand with Safeway’s branding campaign is as important to the success of the Corporate Brands program as the product itself.

In order to maintain these extremely high standards Safeway employs the Schawk Company and their creative arm Anthem Design as our dedicated pre-press and design resource.

On an ongoing basis as we begin to work on new items, design changes, line extensions or maintenance programs for your labels a Safeway project coordinator will contact you detailing the schedules and costs associated with the rollout of work on products you supply to us. They will also make sure we have your latest information regarding printing and dieline specifications. Your primary Safeway contact will continue to be from Strategic Sourcing and you should feel free to contact them with any questions related to ongoing business matters.

An important aspect of our partnership with Schawk is the utilization of PaRTS, their electronic project, proofing and data management system. All projects are run through this system allowing for total control over the flow and tracking of information and access of up to the minute scheduling tools by anyone dedicated to the project including our suppliers and printers. When you are contacted about new design work or product updates you will be instructed on how to access the system and upload your information. The system is quick and easy to use and very intuitive.

We look forward to working with you and to the continuing success of our Consumer Brands partnership.

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