Presenting New Products for Approval

Call or write to the Safeway locations noted below and you will be directed to the appropriate Manager of National Categories for the specific product(s) you wish to present.

New items are reviewed and approved by Safeway’s MNC. If there is an interest, the MNC will contact your company to arrange a meeting to further discuss opportunities.

Please bring the following information to your meeting with the MNC. This meeting suggests that Safeway has chosen to review your new item but does not guarantee its acceptance.

1. Completed New Item Presentation Form(s) ("NIPF"), that includes cost.
2. Completed Notice(s) of Promotion Allowance Form ("NOPA") if applicable.
3. Placement Allowances and Promotion Allowances must be on separate NOPAs.
4. Product samples – see below for instructions and information.
5. Be prepared to discuss the following topics at the interview:

   •	Key features and benefits of the product.
   •	Marketing, advertising and promotion plans for your product(s).
   •	IRI/Nielsen market data where available and applicable.
   •	Target customers for your product.
   •	Recommended product placement in schematic.
   •	Sales history of your product and where it is sold today.
   •	Projected sales and profits.

Once the MNC has decided to accept or reject the new item, you will be notified by phone, e-mail or fax.

Note: Sample forms are located at the last page of this guide; please refer to appropriate Appendix number. Safeway forms are proprietary documents and must not be altered. Please visit our Forms page to download current versions of these forms and to obtain Safeway's most current policies and procedures.

Direct Store Delivery Authorization (NIPF Part III)

Suppliers who will be delivering product directly to Safeway retail stores must complete the DSD Authorization worksheet ("eNIF Part III") when they complete a New Item Presentation Form ("eNIF Part I"). A new form must be submitted to the MNC for each item. Completing this worksheet helps to maintain data integrity and helps to ensure proper payment. Please be sure to use the instructions and sample forms that are included with the downloadable file.

Product Samples

This section outlines the requirements for product samples when introducing a new item to Safeway.

When introducing a new product, suppliers will be required to present two (2) samples of each item at the interview and to send one sample of each item to Gladson Interactive, provider of digital product images and product label content for space management and e-commerce.

•	If the product is too large, bring a detailed written product description that includes the specifications, illustrations and photographs that include a picture of the package scan bar area (including all numbers related to the scan bar) and other literature related to your product.
•	It is essential that your product possess a unique UPC code and scannable bar code. The MNC for perishable items will provide you with additional instructions with respect to those products.
•	For restricted products, pictures and illustrations will be requested in lieu of actual sample merchandise. The MNC for these products will provide additional information and requirements.
•	Effective May 26, 2003, all suppliers will be required to send one product sample of each item to Gladson Interactive. In order for Safeway to ensure compliance with this procedure, we will request a hard copy of the eNotify (an electronic notification) from Gladson once your sample has been received with your new item presentation.

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