Presenting New Products for Approval

New Item Presentations

Policy: Category Managers will review new item presentations on an as-needed basis. All new item decisions will be made in a timely manner to ensure Speed-To-Market.

1. Grocery Department Category Managers, GM/HBC Department Category Managers will review new item presentations on an as-needed basis. Category Managers will schedule new item appointments as needed.
   
   
2. Category Managers may opt for the vendor to send the information to his/her office as opposed to scheduling an appointment, particularly for items that are line extensions.
   
   
3. The Safeway New Item Presentation Form must be accompanied by the Safeway Cost and Promotion Form and the Safeway New Item Presentation Form Pre-Pack Information Supplement (where applicable). The vendor must be prepared to discuss where the proposed new item falls within the SMIC (Safeway Merchandising Identification Code) hierarchy. The vendor must likewise be prepared to discuss what effect the new item is projected to have (sales and profit) on the SMIC level and the overall category. Category Managers will provide assistance to each vendor with the information of where their products fit within our SMIC hierarchy.
   
   
4. The New Item templates (Attachment A) must be filled out by the vendor prior to the appointment and are used for discussion during the appointment. The New Item form provides a standard new item presentation format for all vendor presentations. This allows for a quick comparison of new item proposals.
   
   
5. All vendors presenting new items must purchase the ACNielsen Safeway New Item Information Package. This data will allow the vendor and the Safeway Category Manager to use the same category sales information, based on how Safeway defines the category (see Attachment D). Vendors that purchase sufficient data to replicate the templates do not need to purchase the package. (Prices and conditions subject to change without notice). The ACNielsen Safeway New Item Information Package is intended to allow the Category Manager to make a decision quickly and will result in a First-To-Market for both Safeway and the vendor.
   
   
6. All new item presentations must be accompanied by six (6) product samples for each item, along with UPC Verification Certificate. The CCG (Continuing Commodity Guaranty) is for new vendors only.
   
   
7. Once the Category Manager has made a decision to accept or reject the new item, the vendor will be notified by phone or fax within two business days of the presentation.

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