Safeway Brand

Safeway Brand

shop smart with Safeway Brand
When value is at the top of your list, shop Safeway Brand. You’ll find thousands of items up and down our aisles from dry cereal and frozen foods to paper towels and laundry detergent. And it’s a label you can feel good about buying because you’ll get the same quality as name brands at a much lower price.
same great taste as name brand
Same great taste as name brand
Safeway Brand products taste just as good as the higher priced name brands. Our Apple Juice is the perfect example. It’s just as sweet and delicious, straight from the bottle or used in your favorite recipes. So you’ll never have to compromise on quality to save money.
100% money back guarantee
100% money back guarantee
We’re so sure you’ll love Safeway Brand products that we guarantee them. If you’re not completely satisfied, we’ll refund your money. No questions asked. Just bring in the original package with your receipt. So you’ve got nothing to lose.
Big savings
Big savings
Safeway Brand products are typically priced 10-50% lower than the name brand equivalents…every day! So with over 3,000 products throughout the store, you’ll find it easier than ever to stretch your grocery budget.

Find our products in:
  • Frozen Foods

  • Seafood

  • Cereals

  • Juices

  • Carbonated Sodas

  • Canned Fruits & Vegetables

  • Snacks

  • Condiments

  • Home Care Products

  • Over-the-counter medication

  • and many more

    Try Safeway Brand for yourself. Your family won’t know the difference. But your wallet sure will!