Finally, a new line of high-quality baby products designed and created by moms, for moms.



As moms, we want nothing but the best for our babies. So when it comes to baby products, we look for the brand we can trust, and truly understands us and our baby’s needs.



mom to mom® is the new and improved Safeway brand of baby products we’ve trusted all these years. It was created using the shared wisdom of the real experts in caring for babies: moms like you and me. Using our insights and real-life experiences, mom to mom® developed more functional high-quality products to make our life as moms easier and more fulfilling.