Frequently Asked Questions

What is the Safeway.com Affiliate Program?
The Safeway.com Affiliate Program is a way for you to earn commissions by placing Safeway.com banner ads or text links on your website. You'll earn commission every time a new customer follows a Safeway.com link on your website and completes a qualifying purchase.

What is Commission Junction?
Safeway.com has teamed up with Commission Junction to provide our publishers with trusted industry standard third-party tracking, real-time reporting, and monthly commission checks.

How does the Safeway.com Affiliate Program work?
Safeway.com provides you with professionally designed banners and a set of useful text links. Place these banners and/or text links on your website to let your consumers know about our service. When your consumers follow the links and banners to our site and complete a qualifying purchase, your account is credited with a commission.

Why should I join the Safeway.com Affiliate Program?
Our affiliate program is FREE and EASY to use. Every time you refer a new consumer from your website to ours, you can earn up to $25 for every qualifying purchase.

Does it cost anything to become a Safeway.com affiliate?
No. It is absolutely FREE to join the Safeway.com Affiliate Program. Once you are approved, you can get started right away!

How much can I earn?
There's no limit to the amount of commission you can earn in a month. You can earn up to $25 for every qualifying purchase made by a new customer. Please review our Commission Structure section.
How are commissions paid?
Commissions for all qualifying purchases are paid on monthly basis by Commission Junction.

How do I keep track of my sales and commissions?
Using the Commission Junction interface, you can access daily reports that provide detailed information on impressions, click-through rates, sales and commissions earned.

Do I have to create links and banners?
No. Once approved as an affiliate, Safeway.com supplies you with all your marketing material, such as multiple banner sizes and text links.

What is Safeway.com program policy for Pay-Per-Click?
You may use a variety of online marketing strategies to increase traffic and help sell our Online Grocery Delivery service.

However, you may not purchase or register search engine keywords, AdWords, search terms or other identifying terms or domain names that include the word "Safeway" or any variations thereof for use in any search engine, portal, sponsored advertising service or other search or referral service. Specifically, this policy prohibits you from bidding on:

  • Any form of our trademarks, "Safeway Inc", “Safeway”, “Safeway.com” or any keyword string that includes these terms, for example, “Safe-way”, "Safeway Online", "Safeway Coupons", "Safeway and Coupons", "Safeway Groceries", “Safeway Deals”, etc.;
  • Variations or misspellings of our trademarks: for example "Safe Way", "Safe-Way", "www.safeway.com", "5afeway", "$afeway", "Safeways", "www.safeway", "ww.safeway.com", "safe-way.com", "www.5afeway.com", "safe.way", "wwwsafeway.com", "safewaycom", etc.;
  • Any form of our trademarks or variation or misspelling thereof in connection with foreign country or other domain extensions.


  • Dilute, blur or tarnish the value of our trademarks, and/or products and services. (For example, you are not allowed to say that you offer better and/or more promotions, products and services than Safeway Inc);

    Misrepresent Safeway brands including our URL, logos, trademarks and tradenames;

    Engage in indiscriminate or unsolicited commercial advertising emails;

    For more information, please contact us at safeway@cj.com

    What is Safeway.com program policy for Email Marketing?
    Safeway.com currently does not support email marketing program through Commission Junction. Please send an email to safeway@cj.com if you have any questions or comments.

    Who can I contact for more information?
    For more information, please contact us at safeway@cj.com.