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Discover our amazing brands

Delicious flavors, great values – our exclusive brands have it all. Visit your neighborhood store for choices you and your family will love.

O Organics

O Organics®

Purely delicious choices, certified to the highest organic standards.

Open Nature

Open Nature

Naturally delicious choices made with real ingredients.

Lucerne Dairy Farms

Lucerne® Dairy Farms

Fresh dairy, right from the farm. A family tradition for over 100 years.

Signature Cafe

Signature Cafe®

Dinner's ready! Pick up ready-to-serve entrees, sides, soups and more.

Signature SELECT

Signature Select

Make every day extraordinary with premium foods and flavorful meals.

Safeway Kitchens

Signature Kitchens

Delicious food for every meal, created by chefs in our Culinary Kitchens.

Signature Farms

Signature Farms

Fruits and veggies fresh from our farmers to your family.

Signature Home

Signature Home

Everyday essentials for your home at a great value.

Signature Care

Safeway Care

Effective, affordable wellness products that help you live a healthy life.

Primo Taglio

Primo Taglio®

Premium quality meats and cheeses, crafted with the finest ingredients.

The Snack Artist

The Snack Artist

Get snacking with more of the flavors you crave.



So many refreshing ways to quench your thirst.

debi lilly design

debi lilly design

Bouquets, home décor and gifts inspired by celebrity event planner, Debi Lilly.



Enjoy easy-to-prepare, restaurant-quality seafood at home.

mom to mom

mom to mom®

Keep your little ones healthy and happy with products created by moms.

Bright Greenâ„¢

Bright Green®

Cleaning products that are tough on dirt, gentle on the environment.

Eating Right

Eating Right®

Making it easier to eat what's right for you.

Priority Total Pet Care

Priority Total
Pet Care®

Food, treats and supplies your best friends will love.

Fresh Decor

Fresh Décor

Brighten any room or occasion with stylish décor at a great value.