Benefit Shelf Tags
There are 22 benefit messages included in the program encompassing two groups of messages: those that meet lifestyle or dietary needs and those that meet specific nutrition or ingredient criteria.
4 benefit messages for lifestyle/dietary needs: Gluten Free, Organic, Natural and Calorie Smart
18 benefit messages with specific nutrition or ingredient criteria: Sugar Free, Made with Whole Grains, Good Source of Fiber, Sodium Smart, Fat Free, Low Saturated Fat, Low Fat, Good Source of Calcium, Good Source of Vitamin C, Good Source of Vitamin A, Good Source of Iron, 0 Grams Trans Fat, 100% Juice, Low Cholesterol, Good Source of Antioxidants, Good Source of Potassium, Good Source of Folate, Lean Protein
Products that qualify for the SimpleNutrition program can receive up to two benefit messages on the tag.
The benefits and their definitions are listed below.
Gluten Free
Identified as "gluten free" by the manufacturer.
Organic
Contains at least 95% organically-produced ingredients and carries organic status on product packaging.
Natural
Identified as "natural" by the manufacturer.
Sugar Free
0g total sugars per serving.
Calorie Smart
≤ 100 calories per serving for individual foods and for meals and main dishes.
Made with Whole Grains
First ingredient must be a whole grain. If the first ingredient is water, the second ingredient must be a whole grain.
Good Source of Fiber
≥ 10% Daily Value of Fiber and ≤ 3g total fat per serving.
Sodium Smart
≤ 480 mg sodium per serving for individual foods; ≤ 600 mg per packaged serving for meals and main dishes.
Fat Free
0g total fat per serving.
Low Saturated Fat
≤ 1g saturated fat per serving and ≤ 15% calories from saturated fat for individual foods. ≤1 g saturated fat per 100 g product and ≤ 10% calories from saturated fat for meals and main dishes.
Low Fat
≤ 3g total fat per serving for individual foods. ≤ 3g total fat per 100g and ≤ 30% calories from fat for meals and main dishes.
Good Source of Calcium
≥ 10% Daily Value of Calcium per serving.
Good Source of Vitamin C
≥ 10% Daily Value of Vitamin C per serving.
Good Source of Vitamin A
≥ 10% Daily Value of Vitamin A per serving.
Good Source of Iron
≥ 10% Daily Value of Iron per serving.
0 Grams Trans Fat
0 g Trans Fat per labeled serving.
100% Juice
100% Juice identified on product packaging or ingredient statement.
Low Cholesterol
≤ 20mg Total Cholesterol & ≤ 2g Saturated Fat per serving for individual foods. ≤ 20 mg Total Cholesterol per & ≤ 2 g Saturated Fat per 100 g for meals and main dishes.
Good Source of Antioxidants (tag appears in fresh produce only)
Generally defined as a good source of Vitamin A or Vitamin C.
Good Source of Potassium (tag appears in fresh produce only)
≥ 10% Daily Value of Potassium per serving.
Good Source of Folate (tag appears in fresh produce only)
≥ 10% Daily Value of Folate per serving.
Lean Protein
Meets definition for "lean": <10g Total Fat, ≤ 4.5g Saturated Fat and < 95mg Cholesterol per serving AND Good Source of Protein: ≥ 10% Daily Value of Protein per serving.
Notes:
Items tagged with a nutrition benefit are also evaluated on the Reference Amount Customarily Consumed (RACC). Certain product categories with small RACCs (<= 30g/2 Tablespoons) are also evaluated per 50 grams.
% Daily Values based on a 2000-calorie diet.
The SimpleNutrition program provides general information to help you make the right choices for your lifestyle. We rely on information provided to us by manufacturers and other third party sources. For the most accurate, timely and complete nutrition and ingredient information, please refer to the product label. If you have specific health and nutrition concerns, please consult a health care professional.